Wednesday, November 03, 2004

The power of Grass Roots

I'm sitting here watching the elections outcome flipping TV stations and checking out several network web sites at the same time. It's just plain wonderful seeing those numbers go up, up... up.

Yet something caught my attention - political pundits credit the great voter turnout to the "Amway-style" grassroot networking done by both political parties. It is the 'grass root' comment that caught my attention. There is tremendous power in grass roots activities. Christianity grew exponentially through its early years grass roots activities, much more so than with any other modern marketing strategy or ploy.

Would we ever learn and put into application what really works?

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